Bird-Dog Grooming was born of the shared love of dogs held by its founders Susana and Philip and the desire to create a pet business that would allow them to care for animals in an ethical and sustainable way.

Philip Cunniffe

With a background in creative arts education and education funding respectively, Philip and Susana saw dog grooming offered an opportunity to combine creative skills with their desire to promote animal welfare. In early 2019, Philip completed a combined Level 2 and Level 3 dog grooming course to gain a full understanding of the requirements of dog grooming while developing a business plan and brand identity with his business partner, Susana.

Susana Lucio Fernandez

The business was successfully launched and began trading at the end of 2019. Despite a challenging start due to the impact of the Covid-19 pandemic, Philip and Susana have established a successful and growing business that delivers the values they strived for – as well as a lot of happy dogs!

Our Groomers

Our staff are our most important asset and we are proud of our team. Each groomer is Level 3 qualified and selected by us for the quality of grooms they provide and their caring approach in addition to their level of experience.

Emre Serter

Lead Groomer & Salon Manager

Emre’s journey began in Ankara, the capital of Turkey, where his love for animals led him to pursue a career in dog grooming. After graduating as a veterinary nurse in 2012, Emre worked as a dog groomer in leading animal hospitals in Turkey until 2018, when he opened Turkey’s first independent dog grooming salon in Ankara. In 2020, Emre partnered with Başkent University to provide grooming education, training a new generation of pet groomers. His passion for the craft and deep love for animals brought him to London in 2022, where he continues to refine his expertise. With over 12 years of experience, Emre is known for his mastery in Asian style grooming and breed standard trims. To Emre, every groom is a carefully crafted work of art.